Week 2 - WPR

ANTIFREEZE!

The shape of packaging and colour can affect people drinking

1.Curve glass shape affect people drink more and fast :
 Hundreds of news sources around the globe covered the findings, many of them changing the story slightly to report that people drink more (rather than faster) from a curved glass.
The Bristol team invited participants into the lab and asked them to drink lager (or lemonade) from a straight class or a curved one, while watching a nature documentary (a BBC one, I'm happy to report). They also asked their volunteers to judge when the glass was half full. The results of both were clear, participants finished their drink of lager sooner in the curved glass. They also judged the halfway point as being lower down the curved glass than the straight glass – suggesting a reason for the faster drinking: if people thought the glass was fuller than it really was when then they would underestimate the rate at which they were drinking.

(http://www.bbc.com/future/story/20120924-under-the-influence)

2.Shapes can have impact on favour:

Manufactures of food and beverages know that if they apply the right shapes on packaging and presentation, sales volumes will go up! They understand that when shapes, designs, colors and even words and aromas satisfy our sensorial expectations on taste and flavour, and they are then doing a great job for the company because their sales grow.

The shapes and colors consumers see on labels, the shape of food and beverage packaging, the plates on which the products are served and even the form in which the food itself is presented have a strong impact on the response of consumers who subconsciously make hedonic choices when it comes to taste/flavor choices.

It was previously suggested that the colors and shapes of product packaging can be just as important, if not more, than any text/descriptions, in terms of setting-up expectations (whether consciously or otherwise) about a product’s likely sensory qualities specially on account of the little attention consumers give to some labels (e.g., back labels on wine bottles).

The theory here is that under the majority of conditions (molecular gastronomy restaurants excepted) consumers tend to prefer products if their taste, aroma, flavor, and/or oral attributes match their sensory expectations.

Similarly, a number of other beverage products appear to use angular red shapes, frequently a star, sometimes a triangle or pyramid, in order to sub-consciously signal to the consumer that the contents of the packaging are carbonated (and/or bitter-tasting).]

2.Colour :

How has color been used in molecular gastronomy? At The Fat Duck, Heston Blumenthal plays with color in his “Orange Jelly” dish to make diners believe a purple-colored jelly is beetroot and an orange is orange when in fact the reverse is true.

( http://www.molecularrecipes.com/molecular-gastronomy/shapes-impact-flavor/)

What Looks High-Quality:

http://daddu.net/the-power-of-colors/

What two colors make people want to drink?

It's believed that yellow makes people want to drink liquids, although blue and green tend to be popular for beer while red is most popular for cola. It depends whether it's about thirst or sweetness or something else.

http://www.chacha.com/question/what-two-colors-make-people-want-to-drink

From all those articals, i read from the internent.i decide in my design not have any elements of curves and red,grean,blue,yellow.